August 11, 2010

Indian TV and the Commonwealth Games

Shera is coming, but 24x7 cable networks are slinging mud to it(read if Aiya is chuckling). They are resorting to naming and shaming tactics. Maybe they are fed up with leakages, delays in the construction of sports venues, delays in the tickets, traffic jams and so on so forth. Now they grab corruption. It's a good opportunity to vent their anger.They are erupting like volcanos saw in Iceland last year and right on the eve of the games. Actually they are running another game. Maybe they want to help its government to clean the house first and then proceed to receiving guests. What I have seen on cable TV were rounds of thunderstorms which remind you this is monsoon season. But the coming of corruption is liking the toppling of a mountain, it can only be cured in a way like pulling thread from a cocoon. Obviously cable tv cannot do this within 51 days.

Fortunately Indians have Doordashan, the only state-run television channel in the vast country. Here you see Shera is boucing and leaping toward you. It's just carefree and joyous. All you expect is to bring home piles of gold medals.

But damage is done. I heard some corporate sponsors are distancing themselves from the mega events and might spend less money on advertisement. It should be worrisome to OC. It's killing the potential and the strength of the Games.

To be frank, as a friend of India, I think the Commonweath Games (3-14, October in Delhi) will be successful if there is no safety failures, no no state leaders, no delays of schedules, no falling down of roofs or grounds (dam it), no big traffic jams, no hatreds, no broadcasting bugs, no lack of volunteers, no beggars or tourist book sellors sticking to foreigners and at last no mounting corruption. I think the logic behind the corruption things is that aam admi will forgive those guys if they can help stage marvellous openning and closing ceremonies, bag handsome medals and earn Commonwealth reputation.